Chapter 14 provided a good overarching summary for those wishing to expand/start/better involve their business through the use of social media. Golden refers to navigating social media as more of an art than a science. There is not one set way to approach it, and different strategies work for different people, but the key is to find what works best for you. Golden offers advice about the importance of keeping a good attitude , crisis management, and leveraging different general tools (such as bookmarking) to become as effective as possible when using social media. Integrating a business on social media is obviously very different than just using the internet for personal reasons, and thus it can be more complicated and more stressful. Golden discusses the importance of creating a good image online and having a good social media presence. Being able to prevent and deal with things not going as planned is key to handling the stresses that come with businesses and social media. This all comes back to one word: strategy. How a person plans and prepares for their goal is going to play a big role in determining how successful they are at what they’re trying to accomplish. This is true for all things in life, and social media is not an exception.